Why do I even need a website?
A website has become the most common way for a person to learn about a company. The average internet surfer decides within five seconds of viewing a website whether or not they are going to stay or move on to another search result.
In that five seconds they will determine if you have what they are looking for.
If you hired a terrific content editor they'll be back to research your site on their own time and those 5 seconds will turn them into a customer for life.
Why do I need fresh content on my site? Can't I just use my marketing material?
In a simple world it would be easier to just throw the text from your brochure or sales literature up on your website - but people are used to reading large bits of text.
Your website needs shorter, to-the-point paragraphs; catchy headings; carefully selected keywords; and more facts. By hiring me to create your fresh content, you can relax knowing that your site isn't repeating the same text shown in the rest of your marketing material (we can talk about creating new content for your brochures, or any business material, at any time).